TITLE

Aerie Partners With CW for Campaign

AUTHOR(S)
Edelson, Sharon
PUB. DATE
September 2006
SOURCE
WWD: Women's Wear Daily;9/14/2006, Vol. 192 Issue 56, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on an advertising campaign by American Eagle Outfitters' aerie clothing subbrand in partnership with the CW television network. Aerie is invading network series television by melding its marketing message into the episodes of dramas from October 3-December 5, 2006. There will be a break during each program for what Kathy Savitt, chief marketing officer for American Eagle, described as 30-second shows-within-a-show.
ACCESSION #
22454692

 

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