Grocers Pump Up the Volume

McTaggart, Jenny
September 2006
Convenience Store News;9/18/2006, Vol. 42 Issue 11, p59
Trade Publication
The article discusses strategies adopted by convenience stores to attract customers in the wake of increased fuel prices. Shoppers are being given discounts toward gasoline purchases when they shop in the supermarket. In turn, retailers gain loyal shoppers and a broader customer base. One-third of supermarket companies offer gasoline service at one or more of their stores. INSETS: Gas Perks;The Alternative.


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