TITLE

Exclusive: Thomson Learning Titles Lead Sales in College Economics Textbook Market in 2005

PUB. DATE
September 2006
SOURCE
Educational Marketer;9/18/2006, Vol. 37 Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that new and used college economics textbooks from Thompson Learning earned a 28.3% market share of sales in the U.S. and Canada, according to Monument Information Resource. The company has surpassed the title sales of McGraw-Hill Cos. Inc. since 2002 with a 7% annual growth rate for sales.
ACCESSION #
22434014

 

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