Marketing to Image

Todd, Marcia
September 2006
Fabricare Canada;Sep/Oct2006, Vol. 50 Issue 5, p17
Trade Publication
The article reports on the plans of Rob McConnell who represents the third generation of leadership for the 70-year-old family-owned company Gibson's Cleaners in Toronto, Ontario. McConnell plans to move the uniform and mat business to an industrial site, except of the actual cleaning. He also plans to add one retail route a year and open one or two retail stores.


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