Kraft CEO slams company, trims marketing staff

Thompson, Stephanie
September 2006
Advertising Age;9/18/2006, Vol. 77 Issue 38, p3
Trade Publication
The article reports that Kraft Foods CEO Irene Rosenfeld sent an internal memorandum to employees detailing how she will repair the weakness of the company. One of her first moves was to eliminate the oxymoronic title of senior vice president for business process simplification She has also trimmed the executive ranks by four, including Paula Sneed, executive vice president for global marketing and resources, and installed a Rosenfeld Dream Team to enable individual businesses to gain back decision-making power and better align Kraft's global strategy with local goals. Within that meritocracy is Kraft's reduced-fat executive team of 10, including Jeri Finard, formerly executive president of global category development and now chief marketing officer.


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