TITLE

Kraft CEO slams company, trims marketing staff

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
September 2006
SOURCE
Advertising Age;9/18/2006, Vol. 77 Issue 38, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Kraft Foods CEO Irene Rosenfeld sent an internal memorandum to employees detailing how she will repair the weakness of the company. One of her first moves was to eliminate the oxymoronic title of senior vice president for business process simplification She has also trimmed the executive ranks by four, including Paula Sneed, executive vice president for global marketing and resources, and installed a Rosenfeld Dream Team to enable individual businesses to gain back decision-making power and better align Kraft's global strategy with local goals. Within that meritocracy is Kraft's reduced-fat executive team of 10, including Jeri Finard, formerly executive president of global category development and now chief marketing officer.
ACCESSION #
22432046

 

Related Articles

  • Cheese Helps Kraft Deliver Turnaround Results.  // Dairy Foods;Mar2009, Vol. 110 Issue 3, p12 

    The article focuses on the result of Kraft Foods Inc. turnaround plan for 2008. It says that the Northfield, Illinois-based dairy processor posted an operating income growth particularly in the cheese category after further investments in brand building and improvement of cost management. Irene...

  • Heads roll at Kraft Foods for 'more creative' strategy.  // Food Processing (00156523);Oct2006, Vol. 67 Issue 10, p13 

    The article offers information on the reorganization of employees of Kraft Foods Inc. Irene Rosenfeld, Kraft Foods Inc. CEO, has reorganized the working staff of this company by promoting some employees, coupled with the departure of some workforce. Rick Searer, Paula Sneed, David Brearton, and...

  • Kraft Unveils Gradual Recovery Plan.  // Dairy Foods;Mar2007, Vol. 108 Issue 3, p12 

    The article reports that the Illinois based Kraft Foods Inc., will invest in improving its image and create innovative products to overcome its low performance in the market. The CEO of Kraft Foods, Irene Rosenfeld says that the company will be connecting with the consumer and that the company...

  • KRAFT'S NEW RECIPE. Sterrett, David // Crain's Chicago Business;2/18/2008, Vol. 31 Issue 7, p1 

    The article reports on Oscar Mayer, a division of Kraft Foods Inc., which has decided to reformulate its namesake beef hot dog for the first time in 20 years. It is reported that in 2007, Oscar Mayer's hot dog sales dropped 2.4% to $298 million. It is also reported that CEO Irene Rosenfeld's...

  • 31 IRENE ROSENFELD. Gallagher, Julie // SN: Supermarket News;7/21/2008, Vol. 56 Issue 29, p62 

    The article presents information on Irene Rosenfeld, chairman and chief executive officer (CEO) of Kraft Foods Inc. Rosenfeld is stated to enjoy momentum gained from last year's focus on a strengthened management team, enhanced product quality and improved marketing capabilities. Today, 50% of...

  • With half of Kraft lagging, it's time to spend or sell. York, Emily Bryson // Advertising Age;8/6/2007, Vol. 78 Issue 31, p4 

    A report on the market share held by Kraft Foods. The author notes that the company's chairman, Irene Rosenfeld, has publicly announced that half the companies in Kraft's portfolio are not growing, which has stalled the growth of Kraft's market share. Their response to investors has been that...

  • taste matters. Cunningham, Laurie // Crain's Chicago Business;10/1/2007, Vol. 30 Issue 40, p30 

    The article informs that Brazil is fast becoming a key market for Kraft Foods Inc. It is further informed that the company executives are trying to capitalize on Brazilians' growing incomes by tackling Brazil's largely untapped northern region and developing new products that appeal to local...

  • Leaders Should Listen, 'Spend Time on The Right Stuff.'. Pomeroy, Ann // HR Magazine;Aug2007, Vol. 52 Issue 8, p12 

    The article suggests that successful leaders are those who understand the importance of listening to employees. When Irene Rosenfeld returned to Kraft Foods Inc. in 2006 as CEO, she realized immediately that one of the most important things she could do was to listen to the employees. Rosenfeld...

  • Irene Rosenfeld. Sterrett, David // Crain's Chicago Business;5/5/2008, Vol. 31 Issue 18, p31 

    The article presents information about Irene Rosenfeld, chairman and CEO of Kraft Foods Inc. As part of her turnaround strategy, Rosenfeld, 55, has given managers of her company's eight U.S. businesses and overseas regions more control over their budgets and product development. She faces...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics