TITLE

The reader and the Personal advertisement text

AUTHOR(S)
Rodrigues, Paulo Cezar; Menegassi, Renilson José
PUB. DATE
July 2005
SOURCE
Acta Scientiarum: Human & Social Sciences;Jul-Dez2005, Vol. 27 Issue 2, p125
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Current article analyzes the competent reader's role in Personal advertisement texts, whose social circulation is due to publications in newspapers. The research corpus comprises advertisements in local (Maringá, PR, Brazil), regional and national newspapers, between April and September 2004. The analyses specified characteristics of a competent reader, such as skills, strategies and management required in this particular type of text. Results show that a competent reader deploys different reading strategies and makes appropriate use of linguistic and textual knowledge, coupled to previous life experience, in a way that his/her reading needs are satisfactorily attended to.
ACCESSION #
22429290

 

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