Obscure, unfunny ads merit flame-broiling

Garfield, Bob
September 1999
Advertising Age;9/6/1999, Vol. 70 Issue 37, p41
Trade Publication
This article focuses on the advertising campaign for Burger King created by Ammirati Puris Lintas, New York as of September 1999. The campaign is exactly as dreadfully disconnected and lame as N.W. Ayer's infamous Burger Bungle--a debacle, it is worth recalling, that quickly cost Ayer the business, sowing the seeds of that venerable agency's destruction. The problem is, however, that the commercials are absolutely terrible. They are noisy, busy, gigantically not funny and--worst of all--unilluminating. One spot inexplicably uses an ice-cream truck-like Whoppermobile trolling the neighborhood and vending burgers to order. The hilarious punch-line is the real ice-cream truck drivers are enraged to the point of violence.


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