TITLE

YourPharmacy leaves online drugstore field

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of pharmacy benefits manager Express Scripts to transfer assets of its online pharmacy, yourPharmacy.com, to Web rival PlanetRx as of September 1999. The deal renders yourPharmacy.com's intended advertising campaign and original business plan mull and void, an executive close to the company said. YourPharmacy in early August 1999 opened an advertising agency review for an estimated $20 million account. Under the drugstore deal, Express Scripts will get a nearly 20 percent stake in PlanetRx following PlanetRx's initial public offering of stock. Express Scripts, a leading pharmacy benefits manager for health insurance companies and pharmacies retained ownership of the yourPharmacy.com name, but will reconfigure the site as a source for insurance-related information with links to PlanetRx for e-commerce, an executive close to the company said.
ACCESSION #
2242797

 

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