TITLE

Online siphons publishing talent

AUTHOR(S)
Gilbert, Jennifer; Kerwin, Ann Marie
PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the recruitment of Web company positions as of September 1999. The young world of the Web is turning to older, seasoned talent from print media to sell sponsorships, banner ads, promotions and advertising packages. According to executive recruiter Ed Koller, the number of Web sites increased, so the number of requests for executives with sales and marketing experience is going to increase. That could prove troublesome for traditional media companies as they try to hold on to their brightest talent, even after the inevitable shakeout of weaker Web sites.
ACCESSION #
2242790

 

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