September 1999
Advertising Age;9/6/1999, Vol. 70 Issue 37, p26
Trade Publication
Presents news briefs related to media and marketing in the U.S. as of September 1999. Selection of Viant Corp. by General Motors Corp. (GM) to work on strategies for GM BuyPower, the consumer marketing Web site of GM; Launch of a strategy by online advertising network Adsmart, a subsidiary of CMGI, to sell media across its network; Launch of e-commerce site by Maybelline; Search of Men's Warehouse for an interactive agency through Select Resources International's Select New Media.


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