TITLE

on a roll David Rockwell

PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the effort of architect David Rockwell to build a reputation for integrating corporate brands and identities into buildings and public venues, like the play area he designed for Atlanta's Coca-Cola Sky Field including a 42-high-Coke bottle made of baseball memorabilia. The goal is to make public spaces fun and accessible using folk art, animation and diverse interactive elements. The challenge is using corporate identities to enhance architecture through cleverness, instead of creating logo clutter.
ACCESSION #
2242784

 

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