TITLE

Budweiser pits race crew wanna-bes against the clock

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the Budweiser Brew Crew Challenge created by Pro Motion for Anheuser-Busch. The idea is to create a hands-on dimension for its sponsorship of Nascar driver Dale Earnhardt Jr. Budweiser created the Brew Crew Challenge, allowing consumers to compete against one another as if they were members of a real race car pit crew. Participants hop over a wall and race against the clock to change a race car tire using authentic paraphernalia including race suits, a jack and an impact wrench.
ACCESSION #
2242782

 

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