Budweiser pits race crew wanna-bes against the clock

Fitzgerald, Kate
September 1999
Advertising Age;9/6/1999, Vol. 70 Issue 37, p20
Trade Publication
This article provides information on the Budweiser Brew Crew Challenge created by Pro Motion for Anheuser-Busch. The idea is to create a hands-on dimension for its sponsorship of Nascar driver Dale Earnhardt Jr. Budweiser created the Brew Crew Challenge, allowing consumers to compete against one another as if they were members of a real race car pit crew. Participants hop over a wall and race against the clock to change a race car tire using authentic paraphernalia including race suits, a jack and an impact wrench.


Related Articles

  • EXTRA.  // AutoWeek;10/1/2007, Vol. 57 Issue 40, p41 

    The article presents newsbriefs related to automobile racing in the U.S. Budweiser, owned by Anheuser-Busch Cos. Inc. will sponsor racer Kasey Kahne at the Gillett Evernham Motorsports, and racer Dale Earnhardt will be sponsored by Mountain Dew drink. It is informed that the Grand Prix Masters...

  • A-B puts Earnhardt Jr. in multi-faceted driver's seat.  // Brandweek;09/28/98, Vol. 39 Issue 36, p13 

    Focuses on Dale Earnhardt Jr.'s signing of an agreement with Anheuser-Busch, to drive for the brand on the Nascar Winston Cup circuit through 2004.

  • Earnhardt takes Bud's wheel.  // Beverage Industry;Dec98, Vol. 89 Issue 12, p26 

    Reports that Budweiser beer-maker Anheuser-Busch Cos. Inc. has signed automobile racing driver Dale Earnhardt Jr. to drive for the brand on the National Association of Sports Car Racing Winston Cup through 2004. Terms of the deal; Anheuser-Busch's sponsorship of the Major League Baseball...

  • TATTLE TALES.  // Business North Carolina;Nov2003, Vol. 23 Issue 11, p19 

    Presents news briefs on various issues in North Carolina as of November 2003. Failure of NASCAR driver Dale Earnhardt Jr. to wear a cap with Budweiser logo; Deal between Watauga County and the local hospital to cater food for jail inmates; Number of employees dismissed by the U.S. Employment...

  • Bass secures rights deal for Carling brand.  // Event;Feb2002, p11 

    Reports on the sponsorship deal between Bass Brewers and Clear Channel Entertainment (CCE) in 2002. Significance of the deal to Bass' Carling brand access; Remarks from Michael Rapino, chief executive officer of CCE; Number of entertainment venues owned by CCE.

  • Anheuser-Busch promotes sports--virtually everything but chess. Morris, Don // Marketing News;12/29/1978, Vol. 12 Issue 13, p7 

    The article focuses on the support given by brewer Anheuser-Busch to various sporting events in the U.S. in 1978. To beer advertisers, sports fans are their main customers. Therefore, sporting events like baseball games and races are riddled with advertisements from these companies. When it...

  • At Deadline...  // Brandweek;1/5/2004, Vol. 45 Issue 1, p3 

    Presents news briefs concerning marketing in the U.S. as of January 2004. Sponsorship of the television show "The Apprentice" by Chrysler; Replacement of the Michelob Light beer by Michelob Ultra as Anheuser-Busch's golf-sponsoring brew; Prohibition of the diet herb ephedra by U.S. health...

  • A-B SPONSORS AVP TOUR.  // Beverage Industry;Jul2001, Vol. 92 Issue 7, p48 

    Reports that beverage firm Anheuser-Busch has agreed to sponsor the Association of Volleyball Professionals' year 2001 Tour season in the United States. Details of the corporate sponsorship deal.

  • Bud Light to sponson July 24 Pride contest. Murray-Ramirez, Nicole // Gay & Lesbian Times;7/13/2006, Issue 968, p69 

    The article reports that Bud Light beer is the official sponsor of the annual Mr., Miss and Ms. Gay Pride San Diego Contest on July 24, 2006, 8:00 pm, at Flicks in San Diego, California. The event was born in the 1970s and has been a popular contest ever since, with winners riding in the Pride...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics