The what's next for 'George' story dogs Hachette's Kliger

Donaton, Scott
September 1999
Advertising Age;9/6/1999, Vol. 70 Issue 37, p18
Trade Publication
Focuses on the issue concerning the future of Hachette's U.S. magazine "George" in the event of the appointment of Jack Kliger as head of the magazine unit and the untimely death of John F. Kennedy Jr., co-owner of the publication. Decision of Hachette, the magazine's majority owner, to take full control of the publication; Increase in the cover price of the magazine; Uncertainty surrounding the magazine's long-term fate.


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