TITLE

Family TV forum wins over more members

AUTHOR(S)
Gordon, Richard L.
PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the Family Friendly Programming Forum, a group organized by the advertising industry in 1998 to encourage the television industry to produce more prime-time shows fit for children and parents. The group began with ten members and has now grown to include 33 advertisers with the addition of Unilever. Other members include such major TV advertisers as AT&T Corp., Coca-Cola Co., Ford Motor Co., McDonald's Corp. and Procter & Gamble Co. The forum is officially supported by the Association of National Advertisers and other advertising industry organizations, such as the Advertising Council, American Association of Advertising Agencies and the American Advertising Federation. The roster of advertiser members in the forum has grown along with favorable reaction from the public to its goals. Appearances of forum officials on CNN interview shows and newspaper accounts of its goals have generated unsolicited letters of encouragement to its member companies, according to Andrea Alstrup, co-chairman of the forum.
ACCESSION #
2242758

 

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