TITLE

Anti-drug effort takes aim at parents

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the U.S. government's anti-drug campaign. New print advertising from the White House Office of National Drug Control Policy seek to reinforce parents' convictions that they play an important role in their children's lives. Similar TV advertisements breaks September 20, 1999. With Ogilvy & Mather, New York, now planning media, the single-theme creative will run in roughly six-week flights. Each message will be carried out in a coordinated radio, TV, outdoor, newspaper and Internet campaign. "We found there were too many different advertisements on too many different subjects," according to Alan Levitt, senior division chief for the education branch of the anti-drug office.
ACCESSION #
2242662

 

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