Net powerhouse Cisco opens new phase of ad effort

Elkin, Tobi
September 1999
Advertising Age;9/6/1999, Vol. 70 Issue 37, p4
Trade Publication
This article looks at the advertising efforts of Cisco Systems Inc. with its emphasis on the Internet as a learning tool. The Internet networking giant is poised to spend between $40 million to $60 million in the U.S. alone, roughly the same amount it spent globally in 1998 in its first TV brand effort. The new budget for other regions was being finalized at press time, but executives projected it will exceed spending for the U.S. The campaign, via Goldberg Moser O'Neill, San Francisco, extends the Empowering the Internet generation tag and the Are you ready? refrain echoed by culturally diverse people around the world, and adds three new TV spots.


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