Ziff spinoff targets Web shoppers

Kerwin, Ann Marie
September 1999
Advertising Age;9/6/1999, Vol. 70 Issue 37, p4
Trade Publication
This article reports on the efforts of magazine publishers to target online gift givers. Ziff-Davis' Yahoo! Internet Life will spin off eshopper in November 1999. Meredith Corp. and Hearst Magazines' Good Housekeeping unveiled separate plans for Internet shopping guides for the holiday season. Ziff-Davis is a bit more aggressive; it already plans to publish eshopper as a quarterly in 2000. The spate for new entries comes just two years after Alan Meckler, chairman-CEO of Mecklermedia, declared the consumer market for Internet titles finished. Mecklermedia, now owned by Penton Publishing, was an early player in the online guide world; in 1997, it began publishing Internet Shopper, but because of low consumer interest the monthly magazine was transformed into a Web site. The 1998 holiday season was declared the e-commerce Christmas after online spending topped $3 billion, according to Jupiter Communications research.


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