TITLE

Rockport, Kirshenbaum call it quits on shoe biz

AUTHOR(S)
Snyder, Beth
PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that shoe marketer Rockport Co. and advertising agency Kirshenbaum Bond & Partners are parting ways as Rockport searchers for a new shop. The split is amicable; the division of Reebok International probably will seek a smaller shop closer to its Massachusetts headquarters. Part of the reason for the split may be that the account--billed as $7 million when Kirshenbaum Bond won it in 1996--was supposed to have grown to $28 million by 1998, according to an executive close to both companies. But that did not materialize. Rockport spent $7.1 million in 1998 and $2.4 million through May 1999, according to Competitive Media Reporting.
ACCESSION #
2242654

 

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