TITLE

Microsoft seeks Expedia shop in $25 mil review

AUTHOR(S)
Elkin, Tobi; Cuneo, Alice Z.
PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Microsoft Corp. is reviewing the estimated $20 million to $25 million advertising account of online travel site Expedia. The review adds further to speculation that the company may spin off some, or all, of its Web and media properties. They include MSNBC, CarPoint and HomeAdvisor. Microsoft in July sold its Sidewalk city guides to Ticketmaster Online-City-Search. Suzi Levine, product manager for Expedia, confirmed that the travel site, currently at McCann-Erickson Worldwide, Seattle, was in the second round of a closed review. McCann has been handling Expedia separately from the $300 million Microsoft U.S. account, consolidated at McCann-Erickson/A&L, San Francisco .
ACCESSION #
2242085

 

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