Selling Health at a Discount

King, Paul
September 2006
FoodService Director;9/15/2006, Vol. 19 Issue 9, p22
Trade Publication
This article reports on a decision by Stamford, Connecticut-based Pitney Bowes and Sarah Bush Lincoln Health System in Mattoon, Illinois to offer lower prices for healthful food items as an incentive to employees. Pitney Bowes has been phasing in its program over the last couple of years, while Sarah Bush Lincoln introduced its efforts last March. Such tests are aimed at stemming the rising tide of obesity that is plaguing the country.


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