BlueCross cafe boosts top line

September 2006
FoodService Director;9/15/2006, Vol. 19 Issue 9, p1
Trade Publication
This article features the Blues Coffee Café, a new coffee shop in the lobby of the BlueCross BlueShield office in Columbia, South Carolina. The Blues Coffee Café, open since late June, is attracting between 150 and 200 customers per day, said Vinnie Livoti, director of foodservices, without cannibalizing the corporate cafeteria. Along with the coffee, the outlet sells tea (hot and iced), Blue Cross-logoed water, and orange juice.


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