Let Name Game Begin

Reynolds, Mike
September 2006
Multichannel News;9/18/2006, Vol. 27 Issue 37, p22
The article deals with the multimedia campaign to be launched by OLN cable network for its rebranding effort. OLN will change its name to Versus in September 2006. The rebranding effort will also highlight specific sports, events and shows to build sampling and viewership. OLN has expanded its sports and competition offering with some additions including the National Hockey League and boxing.


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