TITLE

MTVN, UMG Partner Up

PUB. DATE
September 2006
SOURCE
Multichannel News;9/18/2006, Vol. 27 Issue 37, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership of MTV Networks (MTVN) with Universal Music Group (UMG) to create and distribute full-length music videos and original video programming for mobile devices. Nelly Furtado and Elton John are among the artists signed to various UMG labels. MTVN vice president of wireless strategy and operations Greg Clayman said that the arrangement will enable them to create compelling music programming.
ACCESSION #
22413627

 

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