MTVN, UMG Partner Up

September 2006
Multichannel News;9/18/2006, Vol. 27 Issue 37, p13
The article reports on the partnership of MTV Networks (MTVN) with Universal Music Group (UMG) to create and distribute full-length music videos and original video programming for mobile devices. Nelly Furtado and Elton John are among the artists signed to various UMG labels. MTVN vice president of wireless strategy and operations Greg Clayman said that the arrangement will enable them to create compelling music programming.


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