'Simpsons' Go Mobile

Haugsted, Linda
September 2006
Multichannel News;9/18/2006, Vol. 27 Issue 37, p12
The article reports on the plan of Fox to offer content for cellular telephones based on the television series "The Simpsons." News Corp. president and COO Peter Chernin said that the series is a perfect match for global cellular distribution. News Corp. is collaborating with MySpace to develop a mobile platform. Chernin has criticized the delivery and marketing of current content.


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