Mobile Gets Into the Hollywood Picture

Brown, Karen
September 2006
Multichannel News;9/18/2006, Vol. 27 Issue 37, p12
The article focuses on the adoption of mobile content by television programmers in the U.S. Phillip Alvieda, CEO of MobiTV, said that programmers' goal is to know how to build an infrastructure and license agreement to get the content. Slingbox from Sling Media allows the user to redirect live television or any stored video on a digital video recorder box to a personal computer outside home. Greg Clayman, vice president of wireless operations and strategy for MTV Networks, noted that downloading a full-length film on a mobile telephone screen is similar to that of reading a book.


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