Apple Gets In Tune With the Small Screen

Brown, Karen; Moss, Linda; Haugsted, Linda; Steinert-Threlkeld, Tom
September 2006
Multichannel News;9/18/2006, Vol. 27 Issue 37, p8
The article focuses on a device from Apple Computer Inc. named iTV. iTV allows iTunes customers to play their video and other downloaded digital content on a television set and watch trailers of upcoming films, using Internet access and iTunes software. Bravo president Lauren Zalaznick said that iTV will most affect the price of films and other forms of content. Michael Lynton, chairman and CEO of Sony Pictures Entertainment, said that despite the availability of whole seasons of series for download, people are still purchasing those shows on DVD.


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