A Cross-Platform Scare

Reynolds, Mike
September 2006
Multichannel News;9/18/2006, Vol. 27 Issue 37, p4
The article focuses on the move of AMC to offer its Monsterfest Halloween television programming on broadband and video on demand to commemorate its 10th year. AMC will run horror films including "An American Werewolf in London," "Blood of Dracula" and "Day of the Dead." The "Broken Trail on Demand" of AMC has helped Comcast Corp. increase its local on-demand advertising sales. Cox Communications Inc. will offer a free year's subscription to "Entertainment Weekly" to entice new modem subscribers.


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