Bears, shoppers win big

Engel, Clint
September 2006
Furniture/Today;9/18/2006, Vol. 31 Issue 3, p1
Trade Publication
The article reports that Randy Gonigam, the owner of furniture store World Furniture Mall in Chicago, Illinois, is giving $300,000 worth of furniture as a result of the victory of football team Chicago Bears, which is the team's first shutout in five years. Gonigam ran a direct-mail-based Labor Day promotion offering to cover consumer purchases up to $10,000 made during the weekend if the football team beat the Green Bay Packers in their season opener on September 17, 2006.


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