Stop Losing Money With Inaccurate CPO and MER Calculations -- Make Money By Understanding ASR

September 2006
Response;Sep2006, Vol. 14 Issue 12, p24
The article introduces the program advertising-to-sales ratio (ASR), a media ad-allowable method which accurately calculated the impact of advertisers advertising campaign that leaves more room and flexibility to make money. The ASR formula is: the sum of all sales from all venues subtracted by all the returns, bad debt and expenses. ASR is the remainder of the result, and the amount of money one can spend in advertising period. A suggestion on profit making using the program is presented.


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