TITLE

Webshot

PUB. DATE
August 1999
SOURCE
AdMedia;Aug99, Vol. 14 Issue 7, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Praises the Web site of the British Army. Chance to make decisions in simulated life and death situations in the section called `The Army Challenge'; Role of the Web site in complementing a television advertising campaign and in building a brand.
ACCESSION #
2238052

 

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