Chocolate Craving

Doebele, Justin
September 2006
Forbes Asia;9/4/2006, Vol. 2 Issue 14, p130
The article features John Chuang, CEO of Southeast Asian chocolate company Petra Foods. Already the head of Southeast Asia's biggest confectionery company and cocoa processor, Chuang is nowhere near satiated. Petra also distributes third-party candy brands such as Toblerone and Mars, which means that more than half of the chocolate bought in Indonesia is either made by Petra or distributed by it.


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