Chapter 3: Dealing with the media

Taylor, Simon
December 2001
Defending Your Reputation;12/1/2001, p18
The chapter outlines the essentials that are required to be known by businesses when handling the media, particularly during a crisis. The potential dominance of the media during a serious incident should not be underestimated. The organization that offers no information may be perceived as guilty of the wrongdoing it is being accused of.


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