TITLE

Chapter 3: Dealing with the media

AUTHOR(S)
Taylor, Simon
PUB. DATE
December 2001
SOURCE
Defending Your Reputation;12/1/2001, p18
SOURCE TYPE
Book
DOC. TYPE
Article
ABSTRACT
The chapter outlines the essentials that are required to be known by businesses when handling the media, particularly during a crisis. The potential dominance of the media during a serious incident should not be underestimated. The organization that offers no information may be perceived as guilty of the wrongdoing it is being accused of.
ACCESSION #
22366792

 

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