Be a Pepper

September 2006
Marketing Health Services;Fall2006, Vol. 26 Issue 3, p40
Academic Journal
This article reports on the 30-second television commercial, which makes up 85% of all TV commercials sold. The author asserts that the 30-second television commercial is the most cost efficient way to reach a large number of people at one time. The author warns against advertisers confusing viewers by presenting them with a lot of extraneous information. The author also cautions against using time to tell viewers things that they already know, and recommends utilizing an outsider to examine your company, what it stands for, and what sets it apart.


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