Close the Gap

September 2006
Marketing Health Services;Fall2006, Vol. 26 Issue 3, p32
Academic Journal
This article asserts that healthcare providers will need to transform their organizations in order to keep pace with the demands of consumer-driven healthcare. The author insists that consumer-driven healthcare will bring about innovations in workflow, clinical care, service and marketing as consumers (patients) find and support providers that are willing and able to accommodate their changing needs and lifestyles. Many feel that the healthcare industry is already facing an innovation gap as the organizational culture struggles to keep up with changing available technology and consumer expectations.


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