Selling Short

September 2006
Marketing Health Services;Fall2006, Vol. 26 Issue 3, p29
Academic Journal
This article reports on the importance of combining marketing and sales. The article examines the differences between marketing and sales and how the relationship between the two works. The author describes the characteristics of good salespeople and describes the sales process. The author also details the distinction between prospective and relationship selling. Finally, the author asserts that many companies try to market without selling, believing that their products will be able to sell themselves.


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