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September 2006
Marketing Health Services;Fall2006, Vol. 26 Issue 3, p24
Academic Journal
This article discusses the future of healthcare marketing. According to a 2005 Harris Interactive study commissioned by the Advanced Medical Technology Association, six out of 10 members of the general public regard medical technology as the greatest strength of the U.S. healthcare system. Only one in four people said that the greatest strength was having access to the best-trained physicians and nurses. The author describes the advantages of combining medical technology and an experienced staff of caregivers.


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