Heart Smart

September 2006
Marketing Health Services;Fall2006, Vol. 26 Issue 3, p10
Academic Journal
This article reports on heart disease in women. Heart disease is the leading cause of death for women. In fact, annual deaths caused by heart disease total more than every form of cancer and the next five leading causes of death combined. However, most women are unaware of the risks associated with heart disease, and the fact that it can largely be prevented. The American Heart Association has teamed up with Cone Inc., a branding and communications agency, to create the "Go Red for Women" campaign.


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