Health coaches, prepare: Consumers want your guidance

Micali, Phil
September 2006
Employee Benefit News;Sep2006, Vol. 20 Issue 12, p17
The article focuses on health coaching as a guide in selecting health plans. There are three areas that need coaching in the age of consumer driven health namely coverage decisions, care decisions and lifestyle decisions. Benefit plan health coaching is an area where a health coach provides plan options which allow consumers to choose one that meets their needs. Meanwhile, clinical coaching is the area where health coaches guide consumers about clinical, cost and quality matters.


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