TITLE

Big Growth for Independent Retailer

AUTHOR(S)
Marek, Sue
PUB. DATE
September 2006
SOURCE
Wireless Week;9/15/2006, Vol. 12 Issue 19, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the expansion of Yakety Yak, a chain of 72 retail stores, in the U.S. The combination of wireless telephones with fashion, sports and popular culture to attract consumers and increase sales has been emphasized by the firm. Its guerilla marketing and franchising served as the ways for its expansion.
ACCESSION #
22351337

 

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