Big Growth for Independent Retailer

Marek, Sue
September 2006
Wireless Week;9/15/2006, Vol. 12 Issue 19, p16
Trade Publication
The article focuses on the expansion of Yakety Yak, a chain of 72 retail stores, in the U.S. The combination of wireless telephones with fashion, sports and popular culture to attract consumers and increase sales has been emphasized by the firm. Its guerilla marketing and franchising served as the ways for its expansion.


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