How to Penetrate Your Target Market

September 2006
Journal of Financial Planning;Sep2006 Supplement, p18
Academic Journal
The article discusses methods for financial planners to target their clients effectively and penetrate the market that is best for their service. Target marketing benefits both financial planners and their clients by allowing planners to address client concerns arising from personal situations, and building relationships that are based on shared interests. Planners who can show that they identify with a client's interests and have a commitment to the market will penetrate the market more successfully than those who don't. INSET: Developing Your Marketing Plan.


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