TITLE

How to Penetrate Your Target Market

PUB. DATE
September 2006
SOURCE
Journal of Financial Planning;Sep2006 Supplement, p18
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses methods for financial planners to target their clients effectively and penetrate the market that is best for their service. Target marketing benefits both financial planners and their clients by allowing planners to address client concerns arising from personal situations, and building relationships that are based on shared interests. Planners who can show that they identify with a client's interests and have a commitment to the market will penetrate the market more successfully than those who don't. INSET: Developing Your Marketing Plan.
ACCESSION #
22334895

 

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