July 2005
SGB;Summer2005 Supplement, Vol. 38, p24
Trade Publication
The article reports on the success of outdoor recreation retail store Sportsman's Warehouse. While the Midvale, Utah based company is privately held, Enterprise Investments acts as the parent firm. Enterprise's founder is Minnesota native Stu Utgaard. The Warehouse prides itself in its unique advertising approach by getting involved in local outdoor conservation groups such as Ducks Unlimited. Warehouse's rivals include Bass Pro and Cabela's. Sportsman's Warehouse plans on expanding to the East Coast.


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