Aerie Partners With Artists On The Verge

Paoletta, Michael
September 2006
Billboard;9/16/2006, Vol. 118 Issue 37, p14
Trade Publication
The article reports that American Eagle Outfitters (AE) created a new-music program to launch its aerie line of intimate apparel and dorm wear. Ben Lee and Sia are the initial artists featured in the aerie program. Two exclusive tracks, Lee's Since I Met You and Sia's Pictures are available as free downloads at aerie.com. Online content also includes artist interviews and live concert footage. AE chief marketing officer Kathy Savitt said that the program will help its customers discover new, emerging artists.


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