TITLE

Aerie Partners With Artists On The Verge

AUTHOR(S)
Paoletta, Michael
PUB. DATE
September 2006
SOURCE
Billboard;9/16/2006, Vol. 118 Issue 37, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that American Eagle Outfitters (AE) created a new-music program to launch its aerie line of intimate apparel and dorm wear. Ben Lee and Sia are the initial artists featured in the aerie program. Two exclusive tracks, Lee's Since I Met You and Sia's Pictures are available as free downloads at aerie.com. Online content also includes artist interviews and live concert footage. AE chief marketing officer Kathy Savitt said that the program will help its customers discover new, emerging artists.
ACCESSION #
22332394

 

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