TITLE

Did you KNOW?

PUB. DATE
October 2005
SOURCE
B&T Weekly;10/14/2005, Vol. 54 Issue 2540, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides various information related to social marketing. Business firms who sponsor socially-oriented messages are known to have less sponsorship credibility compared to the not-for-profit sponsors of the same message. Social marketing campaigns that aspire in changing the perception of social norms such as drinking alcoholic beverages are known to be very effective in lessening alcohol intake.
ACCESSION #
22328160

 

Related Articles

  • Did you KNOW?  // B&T Weekly;10/14/2005, Vol. 54 Issue 2540, p32 

    The article provides various information related to social marketing. Business firms who sponsor socially-oriented messages are known to have less sponsorship credibility compared to the not-for-profit sponsors of the same message. Social marketing campaigns that aspire in changing the...

  • Coors Promotes Responsible Drinking. Albanese, Lorelei // Caribbean Business;1/19/2006, Vol. 34 Issue 2, p34 

    The article reports on the campaign sponsored by Coors Brewing Co. to promote responsible drinking in Puerto Rico. A certain message, that accompanies the poster depicting two sticks, is part of the responsible drinking campaign entitled Cógelo suave. This campaign was designed for the...

  • A cross-sectional survey of compliance with national guidance for alcohol consumption by children: measuring risk factors, protective factors and social norms for excessive and unsupervised drinking. Bellis, Mark A.; Morleo, Michela; Hughes, Karen; Downing, Jennifer; Wood, Sara; Smallthwaite, Linda; Cook, Penny A. // BMC Public Health;2010, Vol. 10 Issue 1, p547 

    Background: The Chief Medical Officer for England has developed the first guidance in England and some of the first internationally on alcohol consumption by children. Using the most recent iteration of a large biennial survey of schoolchildren we measure the extent to which young people's...

  • Students Look to Male Friends for Drinking Norms.  // National On-Campus Report;1/15/2004, Vol. 32 Issue 2, p3 

    Provides evidence on the link between college students' drinking behaviors and their perceptions about their friends' drinking behaviors especially the habits of male friends than by social norms marketing campaigns. Approaches to social norming; Reduction of problem drinking among students;...

  • Community Norms of Alcohol Usage and Blood Pressure: Tecumseh, Michigan. Harburg, Ernest; Ozgoren, Feridun; Hawthorne, Victor M.; Schork, M. Anthony // American Journal of Public Health;Aug1980, Vol. 70 Issue 8, p813 

    Abstract: This research examines the relationship between alcohol usage and blood pressure in the adult population of a small community in Michigan, Findings suggest that blood pressure varies with alcohol usage linearly for men with a slight dip at 1-2 drinks per week, and curvilinearly for...

  • Drinking social norms and drinking behaviours: a multilevel analysis of 1 37 workgroups in 16 worksites. Barrientos-Gutierrez, Tonatiuh; Gimeno, David; Mangione, Thomas W.; Harrist, Ronald B.; Amick, Benjamin C. // Occupational & Environmental Medicine;Sep2007, Vol. 64 Issue 9, p602 

    Background: Previous studies on worksite drinking norms showed individually perceived norms were associated with drinking behaviours. Objective: To examine whether restrictive drinking social norms shared by workgroup membership are associated with decreased heavy drinking, frequent drinking and...

  • Lost in translation: a focus group study of parents' and adolescents' interpretations of underage drinking and parental supply. Jones, Sandra C.; Andrews, Kelly; Berry, Nina // BMC Public Health;7/13/2016, Vol. 16 Issue 1, p1 

    Background: Reductions in underage drinking will only come about from changes in the social and cultural environment. Despite decades of messages discouraging parental supply, parents perceive social norms supportive of allowing children to consume alcohol in 'safe'...

  • THE IMPACT OF FIRST DRINKING AND DIFFERENTIAL ASSOCIATION ON COLLEGIATE DRINKING. Lo, Celia C. // Sociological Focus;Aug2000, Vol. 33 Issue 3, p265 

    This paper dincuitses a nurvty conducted during the spring semester of 1994 at two state universities situated, respectively, in the midwestern and southern parts of the United States. Specifically, this paper examines the impact on collegiate drinking of onset age of drinking; definitional and...

  • Hot topic: Young people, alcohol and binge drinking. Gross, Kate // Youth Studies Australia;Jun2008, Vol. 27 Issue 2, p3 

    The article offers news briefs related to issues involving teenagers. The Social Norms Analysis Project (SNAP), based on findings from the American research, suggests that teenagers tend to overestimate the alcohol consumption of their peers. A study shows that one in 10 12-17-year-olds engage...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics