The electric avenue

September 2006
Oregon Business Magazine;Sep2006, Vol. 29 Issue 9, p22
The article features Portland General Electric, an electric utility company established in 1892 in Portland, Oregon. A description of the company's history and challenges is given. The company provides electricity in a 4,000-square-mile service area that holds 1.5 million people. Jim Piro, executive vice president of finance, explains that part of the company's success revolves around the nature of its service.


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