September 2006
Multichannel News;9/11/2006, Vol. 27 Issue 36, p46
This article presents updates related to cable television advertising in the U.S. Producer Ted Koppel's "Koppel on Discovery: The Price of Security," broadcast on the night of September 10, 2006 got some of the biggest advertisers such as Ford, Geico, Microsoft, TV Ameritrade and Verizon Wireless. Meanwhile ESPN launched its second phase of campaign for its "Monday Night Football." The advertising campaign was created by Weiden + Kennedy New York.


Related Articles

  • Changing Channels. Goldrich, Robert // SHOOT;2/29/2008, Vol. 49 Issue 4, p3 

    The author reflects on the virtues of a local cable access channel in Los Angeles, California that served as a haven for advertisements promoting essential products. He claims that the station's saving grace was it being the only outlet on which he was able to consistently view some of the era's...

  • Time keeps ticking away. McAdams, Deborah D. // Broadcasting & Cable;04/24/2000, Vol. 130 Issue 18, p36 

    Reports that advertising buyers in the United States are turning to cable television in 2000. Percentage of upfront business to be written by major cable entertainment networks by the end of March 2000; How buyers are coming to cable first to lay the groundwork for broadcast deals; Expansion...

  • Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63 

    Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...

  • Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32 

    Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.

  • Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17 

    Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.

  • Philly's looking good to cable spot and buyers. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p4 

    Reports on cable operators' vision to turn the city of Philadelphia, Pennsylvania into a marketwide interconnect region. Lenfest's Cable AdNet's plan to purchase competitor Metrobase Cable Advertising; Views of cable operators in tapping potential of city as a cable market; Problems cable...

  • CAB: Cable's tight focus builds brand awareness. McConville, Jim // Electronic Media;04/21/97, Vol. 16 Issue 17, p49 

    Describes the importance of household brand name awareness to American cable television broadcasters. Discussion of the issue during the Cabletelevision Advertising Bureau conference held in April 1997; Role of branding efforts in the success of broadcasters; Factors attributed to the decline...

  • Sponsors find the right fit. Heuton, Cheryl // MediaWeek;5/8/95, Vol. 5 Issue 19, Special Report: NCTA '95 p10 

    Reports on the trend among cable television networks to design programming to fit certain advertisers or categories of advertisers. Campbell Soups' sponsorship of vignettes on TV Food Network about easy-to-cook meals; Importance of getting the viewers' approval; Changes at Travel Channel;...

  • CAN STARBUCKS MAKE CHINA LOVE JOE? Beattie, Anita Chang // Advertising Age;11/5/2012, Vol. 83 Issue 40, p1 

    The article considers the operations of the coffee shop chain company Starbucks in China. The rapid expansion of Starbucks in China, especially in cities other than Beijing and Shanghai, is noted. Cultural challenges facing the company in marketing coffee in China are discussed, including the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics