Dynamic Backing for 'jackass' Movie

Haugsted, Linda
September 2006
Multichannel News;9/11/2006, Vol. 27 Issue 36, p10
This article explains that advertisements inserted into on-demand cable television programming have caught the attention of cable networks in the U.S. It is expected that such kind of advertisements will be exploited by cable networks to add to their advertising revenues. Cable studio will be able to change the on-demand spots by offering pre-release movie promotion and then changing the message as the movie is available in theaters.


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