TITLE

WHEN BETTER ISN'T GOOD ENOUGH

AUTHOR(S)
Reynolds, Mike
PUB. DATE
September 2006
SOURCE
Multichannel News;9/11/2006, Vol. 27 Issue 36, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising revenue performance of MTV Networks. It explains that MTV Networks' revenue performance is relatively as good as anybody else in the U.S. cable television industry. There seems to be evidence that MTV Networks is running ahead of the pack in selling upfront advertising inventory.
ACCESSION #
22324737

 

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