TITLE

DID MYSPACE KILL THE MTV STAR?

AUTHOR(S)
Farrell, Mike; Moss, Linda
PUB. DATE
September 2006
SOURCE
Multichannel News;9/11/2006, Vol. 27 Issue 36, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses whether MySpace.com took away the limelight from MTV Networks. Viacom Inc.'s, which owned MTV Networks, failure to acquire MySpace.com could lead to MTV Networks' downfall. News Corp., owned by Rupert Murdoch, acquired MySpace.com for $580 million. MySpace.com is a social-networking site that has 22 million members when acquired by News Corp. Now its has around 100 million members. In response MTV Networks made some acquisitions on the Internet front.
ACCESSION #
22324736

 

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