Motivating With Value, Not Price

Maher, Barry
September 2006
Broker Magazine;Sep2006, Vol. 8 Issue 8, p6
Trade Publication
The article presents the author's experiences about motivating sales personnel with the value of services rather than prices of goods. He says that it is not the price but the quality and value of given goods and services which decides their selling. Selling requires a professional art or skill to satisfy customers with the proposed quality and value.


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