Wrangler Home receives Good Housekeeping Seal

September 2006
Furniture/Today;9/11/2006, Vol. 31 Issue 2, p35
Trade Publication
The article reports that furniture brand Wrangler Home, marketed by VF Corp., has received the Good Housekeeping Seal from the women's magazine "Good Housekeeping". The seal was established in 1909 as part of the women's magazine's effort to endorse quality products. Under the program, the magazine will replace or refund the purchase price of a product bearing the seal if it proves to be defective within two years of the purchase.


Related Articles

  • GH beyond the magazine. Carter, Meg // Campaign (UK);9/5/97 Supplement Good Housekeeping, p24 

    Cites the venture of the `Good Housekeeping' periodical name into brand name products in England. Relation to the periodical's role in the lives of its loyal readers; Importance of the periodical's role as a reference source; List of products under its brand name. INSETS: Branded bakeware.;The...

  • VF OUTDOOR: OPENS NEW HEADQUARTERS BUILT FOR GROWTH. Ryan, Thomas J. // SGB;Sep2012, Vol. 45 Issue 6, p10 

    The article reports on the new headquarters of VF Corp.'s three outdoor brands in Alameda, California. They are The North Face, JanSport, and Lucy. Highlighting the differences between the new and old headquarters, president of The North Face Todd Spaletto said the goal of The North Face is to...

  • Wrangler focuses $10M on making `hero' out of mass slacks line. Ebenkamp, Becky // Brandweek;08/24/98, Vol. 39 Issue 32, p3 

    Focuses on VF Corp.'s introduction of an advertising campaign promoting its Wrangler Hero brand. Development of an umbrella image strategy in order to `brand' key products; Richmond, Virginia-based The Martin Agency's creation of print ads concentrating on Hero's lead products; Consumers'...

  • The importance of maintaining brands. Hoffman, Simon // Cabinet Maker;7/6/2001, Issue 5245, p7 

    Focuses on maintaining furniture brands in Great Britain. Promotions in newspapers and television; Protection of marketplace against discounted own label product; Installation of contemporary furniture retailers of own stores.

  • A SEAL IS BORN.  // Good Housekeeping;May2010, Vol. 250 Issue 5, p131 

    The article focuses on the history of the "Good Housekeeping" seal of approval. In 1902 the magazine began evaluating products before advertising them in issues. In 1909 a list of approved products was featured monthly for performing well. In 1941 the company developed a product guarantee for...

  • VF Planning to Drive Vans to New Market As 'Lifestyle' Brand. Niemi, Wayne // FN: Footwear News;8/9/2004, Vol. 60 Issue 31, p1 

    Interviews Mackey McDonald, chairman and CEO of Greensboro, North Carolina-based VF Corp., regarding his plans to turn Santa Fe Springs, California-based Vans Inc. into a lifestyle brand. Responsibilities of Vans; Advantage of the acquisition for Vans; Challenges of managing a lifestyle brand;...

  • VF Corp. Shines in Q2. Newman, Eric // FN: Footwear News;8/1/2005, Vol. 61 Issue 31, p145 

    Reports on an increase in sales of VF Corp. for the second quarter of 2005. Information on the footwear brands that generated solid sales for the company; Total sales of VF; Views of Eric Wiseman, executive vice president of global brands, on the company's acquisition of the Reef brand.

  • The Month: Marketing - North Face owner adds Timberland.  // Campaign Asia-Pacific;Jul2011, p6 

    The article focuses on the deal signed between Timberland Co. and VF Corp. Under the deal, worth two billion dollars, both the companies will join brands like Lee, Wrangler, and North Face. VF chairman and chief executive officer (CEO) Eric Wiseman discusses the benefits of the deal for both the...

  • Quality key for celebrity lines. York, Jenny Heinzen // Furniture/Today;12/16/2002, Vol. 27 Issue 15, p22 

    Reports the influence of attached famous name and reputation on the success of furniture business. Importance in driving the branding strategy; Credence to the furniture collections; Incorporation of fashion styles into furnitures.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics